beyondthelabel
This is a story. You’re invited to wear it.
Beyondthelabel
Keagan Sweeney doesn’t speak with words — but she has always had something to say.
As a nonverbal woman with autism, she’s spent her life finding creative ways to express herself. Where others might see limitation, Keagan sees possibility. For her, art and design became a language all their own — bold colors, unapologetic statements, and patterns that tell stories without a single syllable.
From that vision came Beyondthelabelz — more than a clothing brand, it’s a movement. Rooted in self-expression, inclusivity, and the power of choice, it’s built on the belief that being different isn’t just okay — it’s where the magic begins.
Every collection reflects a piece of Keagan’s mission:
- More Choices for Voices — Because communication comes in many forms, and everyone deserves to be heard.
- I Decide — A bold reminder that our identity belongs to us alone.
- My Vibe — Style that moves with you, matches your mood, and speaks your truth.
- Better Together — A celebration of community, collaboration, and the strength we find in
one another.
Beyondthelabelz is proof that labels don’t define us — our choices do. And Keagan’s choice? To turn difference into a source of beauty, power, and connection.
This isn’t just fashion. This is a story. And you’re invited to wear it.
Tshirts, hoodies & sweatpants
We know how important comfort is to your family. That’s why our T-shirts and Hoodies are made with the softest materials we can find. We search for the best because only the best is good enough for your Wiggle Warrior!
FidgetPocket Hoodies are uniquely designed with the needs of your wiggly little one in mind. Our pockets are lined with your choice of sensory textures for the perfect fidget on the go! Choose between sequins, fur, Minky dots, or fleece, and never lose your sensory fidget again!
Sensory Fidgets
Current research tells us sensory fidgets provide relief for anxiety and can even increase active listening! Our FidgetPockets provide all the stimulating benefits of traditional fidgets without the disruptive drawbacks of being noisy or being easily lost.
“Fidgetpockets is clothing created for and by two young autistic adults. The fabric choices have been hand chosen by them to provide a soft, sensory friendly support. Pockets on the front of these garments are filled with various novel fabric choices to provide a discreet fidget opportunity. This clothing offers a comfortable, fashionable tool to maintain an optimal level of alertness wherever they are worn.”
– Cat Young Pediatric Occupational Therapist and children’s book author
Why a Heart?
At Beyondthelabelz, our logo—a heart—is more than just a symbol. It’s a statement.
We believe in wearing your heart on your sleeve—boldly, honestly, and unapologetically. The heart represents self-love, authenticity, and the courage to be exactly who you are, beyond the labels the world may try to place on you.
In a society obsessed with appearances and perfection, we stand for something different. We celebrate realness. We honor every story, every body, every identity. Whether you’re still discovering who you are or standing tall in your truth, you belong here—exactly as you are.
The heart is a reminder:
💗 To love yourself fiercely.
💗 To live authentically.
💗 To look beyond the surface—and beyond the labels.
This isn’t just fashion. It’s a movement.
Welcome to Beyondthelabelz.
